Gm New Car

Reinventing the Automobile: General Motors AUTOnomy Project Twelve months earlier, GM had revealed AUTOnomy, a radical rethink of what an automobile could look similar if freed from the constraints of conventional technologies. Combining fuel-cell power with drive-by-wire technology, AUTOnomy comprised a “skateboard” mannikin containing all the main vehicle systems, on top out of which a variety of body types could be attached. While the concept had captured headlines, prosecute such a radical approach would contract major(ip) changes to GM’s existing competencies. Should Burns push this venturous new vision or something much conservative? Complicating the picture, firms were qualification different bets with regard to alternative- cater cars. Toyota and Honda had made significant investments in “hybrids”—vehicles that unite electric and gasoline power—selling over 60,000 of them in the United States, despite the fact that the economics of such vehicles did non seem to make sense there (they cost more(prenominal) to build than customers would pay). Burns wondered if GM should revisit its st regularizegy of be a follower in hybrids or continue to spend a penny its limited resources to the end goal—a vehicle supply solely by hydrogen.

The decisions he made would deeply natural depression the future of GM and perhaps the entire industry. ____________________________________________________________ ____________________________________________________ Professor Alan MacCormack and examination Associate Kerry Herman, Global Research Group, prepared this case. HBS cases are trusted solely as the basis for class discussion. Cases are not in! tended to serve as endorsements, sources of primary data, or illustrations of dramatic or ineffective management. Copyright © 2003 President and Fellows of Harvard College. To rate copies or request permission to reproduce materials, call 1-800-545-7685, put under Harvard Business School Publishing, Boston, MA 02163, or go to...If you bespeak to get a full essay, order it on our website: OrderEssay.net

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